6114 La Salle Ave. #186 Oakland, CA 94611   Phone:  510.547.6191 Fax:    510.547.2581 www.marketingacumen.com

Marketing Acumen Expands Product Suite

Tradeshow & Event Programs easier, and results - more predictable with novel marketing toolkit

Oakland, CA June 3, 2004 -- Marketing Acumen, a San Francisco Bay-Area marketing firm, announces their latest product The Tradeshow & Event Acumen Toolkit.  Marketing Acumen's new product offering addresses the requirements of businesses that need to manage tradeshow participation and/or events (e.g. seminars) with a strong marketing focus.

Like other Marketing Acumen products, the solution contains both an electronic Guidebook and Toolkit.  Together, they deliver critical insights and processes needed for successfully marketing an event or exhibit, coupled with the requisite tools to employ these methodologies within an organization. Users can put these solutions into practice immediately. The product is ideal for marketing professionals, exhibitors, or event planners that want to improve the results of their programs using proven marketing best practices.

"We think Marketing Acumen's one-of-a kind Tradeshow and Event Acumen Toolkit is ideal for marketing professionals who are responsible for managing tradeshows/events.  The product provides users with valuable insights, practical guidance, and the necessary tools to manage the difficult process of both exhibiting and marketing one's presence at an exhibit/event," stated Laurie Pennacchi, ExpoMarketing Managing Director.

Marketing Acumen's product line consists of marketing guidebooks coupled with tools so that users can instantly gain mastery of marketing programs and best practices. The product line includes solutions for: PR; advertising and media; marketing programs budgets; and complete integrated marketing communications programs (from branding to product roll-outs).  Additionally, project plan packages and budgets are sold separately.

The latest solution, the Tradeshow & Event Acumen Toolkit provides users with tangible benefits:

•	Instant mastery: combining the Guidebook and Toolkit empowers users to proactively manage projects efficiently, with ease and discernment
•	Speedy time-to-value: in-depth knowledge, step-by-step guidance, and easy to use tools cut ramp-up time to implement best practices
•	Increased efficiency: insight into tradeshows and events management tasks diminishes costly trial and error

"We developed the Tradeshow & Event Acumen Toolkit to maximize the return on one's (often significant) tradeshow investment," stated Marketing Acumen co-founder and CEO, Steve Knowles.  He added, “It is clear to us that by empowering our clients with best practices and the right tools, they are able to implement quality marketing programs over and over again on their own."

More information about Marketing Acumen's entire suite of Tools coupled with Guidebooks can be obtained through their website www.marketingacumen.com.

About Marketing Acumen

Marketing Acumen, LLC, is a marketing management consultancy that empowers marketing professionals – regardless of their level of expertise – with the tools, training, consulting and mentoring necessary to effectively manage the complete spectrum of marketing programs, deliverables, and budgets. Marketing Acumen’s unique blend of products and services empower marketing professionals with proven best practices and the solutions to implement them – over and over again – on their own. Customers realize improvements in their marketing program returns, with a quick ramp-up and short learning curve. Founded in 1998, Marketing Acumen is based in Oakland, CA, and does business around the globe. (www.marketingacumen.com)