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6114 La Salle Ave. #186
Oakland, CA 94611
Phone: 510.547.6191
Fax: 510.547.2581
www.marketingacumen.com
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EAST BAY FIRM REDEFINES CONSULTING ROLE
Senior experts guide clients through a tried-and-true
process, and support them 24/7.
OAKLAND,
CA – May 15, 2004 -- Every company needs a first rate marketing
communications program to build its brand and stimulate sales. Frequently, however, they don’t have the
resources to get the job done right.
Enter Marketing
Acumen; an East Bay
agency created in 1998 by two marketers with 30+ years combined experience in
agency, in-house and consulting roles.
With first-hand
knowledge of marketing challenges, Marketing Acumen launched a multi-media
mentoring model -- guaranteed to successfully guide the most constrained firm
from launch through the critical first year of a marketing cycle, and
beyond.
And because most of
the work gets done with in-house staff, goals are achieved with a fraction of
the traditional investment.
“I have a much better
understanding of the role of MarCom and feel comfortable enough to direct
projects on my own. The project plans
and templates guide me every step of the way to minimize surprises,” states
Clara Gerdes, Director, Product Management, The Simpata Group.
Marketing Acumen’s
mentorship program has multiple components, which can stand alone or be
combined to shortcut the learning curve, jumpstart a program, and walk clients
confidently through the most difficult situations:
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A
nuts and bolts guidebook
is peppered with real life examples from the authors’ careers and
provides proven strategies and step-by-step tactics for a successful
MarCom program. |
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An electronic toolkit
provides plug and play project plans, key document templates, annual
budgets, executive interviews and more - incorporating the
techniques described in the guidebook, and making it easy to put
them into practice. |
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Website membership
gives clients 24/7 access to a comprehensive collection of white
papers, online resources, and the opportunity to email authors with
questions. |
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Web seminars
coinciding with major events in the annual marketing cycle give
hands-on, step-by-step assistance with seasonal tasks such as budget
preparation. |
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Mentored onsite consulting
can be purchased for senior guidance or special projects. |
Clients from the US,
Canada, Australia,
and UK are
finding Marketing Acumen mentoring is flexible enough to meet a wide variety of
needs.
“After I used the
budget template, my controller said that my marketing budget was awesome,”
reports Kevin Marasco, Marketing Director for RecruitMax, a global human
resource technology company.
Steve Knowles,
co-founder and CEO, Marketing Acumen, added: “It is clear to us that as we
empower our clients with best practices and the right tools, they are able to
implement quality marketing programs over and over again on their own.”
More information about
Marketing Acumen's entire suite of Tools coupled with Guidebooks can be obtained
through their website www.marketingacumen.com.
About
Marketing Acumen
Marketing Acumen, LLC, is a marketing management
consultancy that empowers marketing professionals – regardless of their level
of expertise – with the tools, training, consulting and mentoring necessary to
effectively manage the complete spectrum of marketing programs, deliverables,
and budgets. Marketing Acumen’s unique blend of products and services empower
marketing professionals with proven best practices and the solutions to
implement them – over and over again – on their own. Customers realize
improvements in their marketing program returns, with a quick ramp-up and short
learning curve. Founded in 1998, Marketing Acumen is based in
Oakland,
CA,
and does business around the globe. (www.marketingacumen.com)
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