Are you managing more Marketing projects
with the same budget and staff?

Are you struggling to control multiple concurrent activities?

Now you can have the know-how and tools to effectively manage your B2B MarCom projects at every single step with minimal effort. You’ll never lose sight of what’s ahead or who needs to be involved in the process, and you’ll be able to manage your budget, time and resources more effectively right from the start.

The Remedy for Your MarCom Pain: Easily track all project details from start to finish

Our MarCom Acumen Project Plans cover 18 of the most critical projects you will undertake in your MarCom activities. Each plan provides you with key milestone dates, explains what needs to occur, what team members are typically involved, and the length of time events should last. Additionally, the Project Plans show interdependencies within the project so that you know what activities are on the critical path – directly impacting your completion date.

You can turn these insights into action, by tracking the status of the project on an ongoing basis and accurately forecasting bottlenecks before they occur. You can manage resources and budget requirements, and make adjustments as required in order to stay on schedule and meet your delivery date. Multi-tasking has never been easier.

“Very comprehensive…I feel comfortable enough to direct/manage projects on my own.  The project plans and templates guide me every step of the way – so surprises are minimized.”   Clara Gerdes Director, Product Management The Simpata Group

Eliminate project planning pain

Planning MarCom projects used to be a painful process, but no longer! We’ve already developed the plans with milestones, suggested resources, and timeframes. You can simply enter either your start date or end date, and the plan will automatically adjust to your schedule. So if you’ve just been informed that the company needs to be at a tradeshow on November 1, you can key in November 1 and the program will automatically calculate your project milestones based on that end date. It couldn’t be easier!

Stay on top of projects – at home or on the road

If you do a lot of traveling, work remotely, or simply prefer email, weekly email project briefings keep you informed. These project briefings track milestones and alert you to upcoming tasks based on the start or end date you designate for your projects. So, if you are out of the office due to illness or travel, the project briefings will keep the project alive and on schedule, so valuable time isn’t lost and productivity diminished.

Gain control of your projects, budget and time

These project plans and project briefings empower B2B marketing professionals with the necessary tools, skills and knowledge to turn x into 2x in every marketing program. With these Project Plans you’ll achieve:

•	Improved Predictability: Your detailed knowledge of each project will give you critical insight into key dates, resource needs, and budget requirements. You’ll be able to plan more effectively and predict end dates and costs more accurately.
•	Instant Mastery: These project plans give you the knowledge and tools you need to master key MarCom projects – whether or not you have prior experience in a particular area.
•	Enhanced Productivity: With these project plans, you’ll be able to manage multiple, concurrent projects efficiently – and stay on-schedule. Your overall productivity and performance will soar, and you’ll be able to spend less time managing project details and more time on strategic marketing activities.
•	Increased Credibility: You’ll deliver your projects efficiently, on time and without cost overruns, and you and your manager will have insight into the status of all projects 24/7. You’ll be able to deliver project status in the same industry-standard formats used by other departments, increasing management’s confidence in your recommendations and ability to deliver – and growing your credibility within your organization as well.

Master these 18 key MarCom projects

You get eighteen Project Plans along with their respective Project Briefings. All plans illustrate a time line calculated from your start or end date; critical milestones; resources; expected duration for each task; and anticipated deliverables. Plans for the following projects are included.

•	Press & Analyst Kit This global Press & Analyst Kit plan guides you through the development of all critical materials needed for a solid Press & Analyst kit. This ‘big picture plan’ includes individual project plans for the following pieces.
	• Analyst Presentation Walks you through the development of a PowerPoint presentation targeted to the press and analyst community from development of key messages to training presenters. • Company Press Release Directs you through the development of a company press release: from corporate blurb to executive quote and final product. • Product Press Release Steers you through the development of a product press release: from development of product blurb to outline to final draft. • Press Release (third party) Guides you through the development of a press release that includes a partner or third-party vendor. • Presentation folder Leads you through all stages of development: from creative platform to comps to final printed piece. • Executive Bios Moves you through project completion: from template to photos, copy, to final product. • Product Demo If you are introducing a new product, this project will drive product demo development: from key messages to storyboard, to script, to training presenters. • Reviewer’s Guide Guides you through development of a Reviewer’s Guide that will facilitate the review process and get your sales messages across crisply and effectively. This plan directs you through the visuals, outline, draft, template, printing and final production, informing you of each critical step, expected time considerations and responsible parties.
•	Brand Development Steps you through the brand development process rooted in Ogilvy & Mather’s original approach: from securing a brand expert; identifying interviewees; developing findings; to brand spirit/tagline presentation.
•	Print Ad Guides you through the critical steps in developing print advertising, effectively – the first time.  From creative brief to final film, it’s all included.
•	Logo Development Steers you through the major milestones of a logo development project from: creative platform to hero selection and final files.
•	Corporate Brochure Walks you through the most efficient way to develop a solid corporate brochure – minimizing expenditures & maximizing return on investment. From creative platform to photography selection and copywriting rounds, it’s all here.
•	Tradeshow Presence Participating in a tradeshow can be highly stressful – successful participation involves a lot of small details that you must manage. This plan takes you through each and every one – from developing the platform to the promotional tree, uniforms, booth design & production, to at-show promotions. All you need to know to get it right the first time.
•	Website Development If you’ve never developed a website before, this too can be overwhelming. This project plan guides you through each and every critical step: from platform development, to site map, look & feel, nomenclature to final production. You won’t have to guess what to do next – because you’ll know.
•	Direct Mail Campaign (3-tiered) This project plan breaks down a complicated three-tiered DM campaign into manageable activities with a timeline. From determining objectives, to securing lists, developing database, printing labels, concepts, hero selection, to mailing, it’s all included.
•	Executive Seminar If executive seminars or events are part of your program, you’ll appreciate the work in this project plan. It covers all of the major milestones required to plan and host an executive seminar series, from: identifying speakers, to outlining agenda, CEO invitation and much, much more.

The MarCom Acumen Project Plans will simplify your life, will set expectations early on regarding requirements for a project and expected duration of a project, and will free you from managing details – to focus on strategic marketing and turn x into 2x.

What you get

You’ll get everything you need to improve predictability, secure instant mastery, enhance productivity, and achieve increased credibility for only $195:

All 18 Marketing Communications Project Plans in Microsoft® Project format for use in this popular project management software package. Chances are this is the software used throughout your company, so you’ll be able to deliver project status reports in the form management is already expecting. Excel and Access versions What if you don’t use Microsoft Project? You’ll also receive all 18 Project Plans in Microsoft Excel and Access formats for import into other project management programs. One-year Marketing Acumen site membership You’ll also receive a one-year Marketing Acumen membership, with access to the members-only section of our site, and free product updates for a year. And, you’ll be able to sign up for weekly Project Briefings whenever you start a new project.

Order your MarCom Acumen Project Plans today. Plan and execute your Marketing Communications projects on time, on budget. You’ll enjoy the following benefits.

•	Improved Predictability: Your detailed knowledge of each project will give you critical insight into key dates, resource needs, and budget requirements. You’ll be able to plan more effectively and predict end dates and costs more accurately.
•	Instant Mastery: These project plans give you the knowledge and tools you need to master key MarCom projects – whether or not you have prior experience in a particular area.
•	Enhanced Productivity: With these project plans, you’ll be able to manage multiple, concurrent projects efficiently – and stay on-schedule. Your overall productivity and performance will soar, and you’ll be able to spend less time managing project details and more time on strategic marketing activities.
•	Increased Credibility: You’ll deliver your projects efficiently, on time and without cost overruns, and you and your manager will have insight into the status of all projects 24/7. You’ll be able to deliver project status in the same industry-standard formats used by other departments, increasing management’s confidence in your recommendations and ability to deliver – and growing your credibility within your organization as well.

Three easy ways to order

To start reaping the benefit of these 18 MarCom Project Plans, the easiest way to order is to use the secure order form right now.

Or, you can print the order form, fill it out and fax it to our offices at +1 510.547.2581. We accept fax orders 24 hours a day, 7 days a week.

You can also order by phone at +1 510.547.6191 between the hours of 9:00 am – 5:00 pm Pacific Time.

Your Success is Completely Backed By Our No-Nonsense Guarantee

Use the 18 MarCom Project Plans at our risk. If you aren’t completely satisfied, send it back within 90 days of purchase and we’ll reimburse you the full amount. That’s how confident we are that you’ll be able to improve predictability, secure instant mastery, enhance productivity, and achieve increased credibility.