Marketing costs money - lots of money - and you have to plan carefully and track every dollar to make sure you get the best return on your marketing budget. As sales targets are hit or missed, or the competition changes tactics, projects are put on hold or funds are suddenly freed up. And you have to adjust marketing plans with every change.

To succeed in this chaotic environment, you need to respond quickly and accurately, adjusting "on the fly" to match new budget constraints - and still maintain your strategic focus.

You need a tool that will show you exactly where you stand at any given moment, a tool that will let you see the impact of individual program adjustments on your overall Marketing budget instantly, without turning managing your budget into a full-time job. You need Marketing Acumen's Marketing Budget Toolkit.

This powerful tool will give you total control of your marketing budget.

The remedy for your budgeting pain

Unfortunately, there were no tools available to help me manage my Marketing budget in this challenging environment, so I developed my own. Over the years, I refined them to make them efficient and effective during the budget planning process, and during the year as we executed our Marketing plan. They had to be easy to use, flexible, and able to translate Marketing costs into the very different languages of the Marketing team and the CFO. And now, they can do the same for you.

Have questions? Give us a call, or chat live... Call Toll-free: 1-866-445-3161 or Chat... Live Chat Software for Business

Get the Budget You Need to Succeed

Win the Budgeting Battle by Showing the Value
of Proposed Marketing Expenditures

Let’s face it: it costs money to bring in the leads that drive your sales engine, build brand equity, or execute an effective PR program. But if your organization is like most, your budget is determined during a frantic budget planning cycle in which you must rapidly develop a detailed marketing plan, a quarter or a year before you’ll execute it.

The Marketing Budget Toolkit allows you to do rapid “what if” planning for your marketing plan. Map out a possible media plan or a direct marketing campaign, and see how it will affect your budget requirements for the month, quarter and year. And having this level of detail will help you show C-level management what these marketing dollars will do for the organization.

Always know where you stand

React quickly to change

Demonstrate value of marketing expenditures

Win the budgeting battle

The Marketing Budget Toolkit will help you win the budgeting battle. This tool will enable you to respond rapidly with detailed, accurate budgets to support your marketing , and show how your marketing dollars will be spent in terms management understands. You’ll be able to justify the budget you need to succeed.

With the Marketing Budget Toolkit, you’ll be able to plan and manage your marketing budget efficiently and accurately, without losing focus on the real task at hand – giving your organization the world-class marketing presence it takes to succeed in a competitive market.

Have questions? Give us a call, or chat live... Call Toll-free: 1-866-445-3161 or Chat... Live Chat Software for Business

Plan and Manage Your Marketing Budget

with this comprehensive, integrated set of budget worksheets

This comprehensive toolkit will enable you to plan the budget you need to support your marketing , then manage expenditures to get the most from that budget.

This integrated set of worksheets lets you and your team work at the detail level necessary for effective program planning and implementation, while automatically providing the high-level roll-up views needed for overall budget management - the same views needed for C-level management.

Here’s exactly what you’ll receive:

The Marketing Budget Toolkit toolkit contains the following components, which you will be able to download as soon as you've placed your order.

• The Marketing Budget Template - a comprehensive Microsoft Excel workbook with spreadsheets tailored to simplify budget planning and management for all your marketing. This workbook contains the following spreadsheets to manage the your marketing .

• The Balance spreadsheet gives you an overview of your Marketing budget, comparing actual expenditures to budget—you’ll use this when managing your budget.
• The Top spreadsheet summarizes budgeted amounts from all individual spreadsheets—when developing your budget, this spreadsheet gives the level of detail management typically wants to see.

• The Public Relations spreadsheet manages your PR budget.
• The Product Packaging spreadsheet manages costs of developing and printing product packaging, CDs, etc. (Note: this isn’t always Marketing’s responsibility.)
• The Gifts, Entertainment, etc. spreadsheet manages your budget for speaker gifts, holiday cards, and other miscellaneous entertainment expenses.
• The Website spreadsheet manages costs for developing and maintaining your company website.
• The Other spreadsheet is a catch-all for other miscellaneous or one-time projects that don’t fit elsewhere; for example, costs for research, memberships and brand development are managed here.
• A Marketing Sample Budget - a separate Excel workbook with the same spreadsheets and formulas contained in the Template, with sample budget data in the spreadsheets. This will give you a feel for what things should cost, as well as an example of how to use the Template workbook. This is the sample data for the example Marketing in our MarCom Acumen Guidebook integrated MarCom program.
• 20-page Guidebook - an Adobe^® Acrobat^® document with insights into budget planning process as well as instructions for using the Marketing Budget Toolkit.

With the Marketing Budget Toolkit, you’ll achieve:

• Quick, efficient budget planning so you can win the budgeting battles. The Marketing Budget Toolkit translates your “what if” marketing plans into meaningful budget proposals and makes it easy to adjust to meet changing targets.
• Effective budget management so you always know where you stand on expenditures You'll see the impact of expenditures across for the remainder of the month, quarter and year.
• Turn change into opportunity. The Marketing Budget Toolkit will enable you to respond to change rapidly with targeted .
• Understand cross-program impacts & relationships so changes to one program's budget don't undermine another program.
• Demonstrate the value of your marketing expenditures with real plans to support your budget proposals; and
• Justify the budget you need to succeed with the automatic roll-ups upper management needs to understand your marketing budget.

Order now - and take control of your marketing budget

Download the complete Marketing Budget Toolkit - right now!

Order today for only $149 and you’ll immediately be able to download all the tools you need to win the budget battle.

That’s the Marketing Budget Toolkit workbook, sample budget and manual – for only $149!

Three easy ways to order

To start reaping the benefits of this one of a kind Marketing Budget offer, the easiest way to order is to use the secure order form right now.

You can also order by phone: call Toll-free at 1-866-445-3161 between the hours of 9:00 am – 5:00 pm Pacific Time.

Or, you can fill out the form and fax it to our offices at 1.510.547.2581. We accept fax orders 24 hours a day, 7 days a week.

Your Success is Completely Backed By Our No-Nonsense Guarantee

We’ll take all the risk. Use the Marketing Budget Toolkit for the next quarter. Develop your marketing budget, manage your funds. If you aren’t completely satisfied, if you can’t plan the budget you need to meet your objectives, stay on top of every dollar spent, and react quickly to changing priorities—or if you aren’t satisfied for any reason, simply notify us within the first 90 days after your purchase, and we’ll return your purchase price. It’s as simple as that.

Have questions? Give us a call, or chat live... Call Toll-free: 1-866-445-3161 or Chat... Live Chat Software for Business

With the Marketing Budget Toolkit, you will dramatically reduce the time budget planning takes away from your primary marketing activities. You'll always be able to stay on top of your marketing expenditures, without letting budget management take your focus away from meeting your marketing objectives. You'll be able to react quickly to market and competitive changes, without busting your marketing budget.

The choice is yours... I look forward to welcoming you as a member of our customer family.

- Steve Knowles

P.S. There isn't any faster way to gain control of your marketing budget. When you order the Marketing Budget Toolkit you'll get the tools you need to plan and manage your marketing budget, a sample budget to show you what things should cost and how to use the tools, and a complete manual explaining the fundamentals of marketing budgets – everything you need to achieve quick, efficient budget planning, effective budget management and the ability to justify the budget you need to succeed!

So don't delay. Order your Marketing Budget Toolkit now and gain control of your budget today!