A comprehensive Marketing Communications toolkit
Implement your own world-class MarCom program
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The MarCom Acumen Guidebook + Toolkit is a unique and
comprehensive solution that empowers B2B marketing professionals with the
necessary tools, skills and knowledge to
turn
x into 2x in every marketing program.
The Guidebook + Toolkit integrate overall marketing communications
strategy with detailed program requirements. This combination of
strategic insights, step-by-step directions and proven tools will enable
you to deliver rapid results in all your MarCom programs. |
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Get your copy
today
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300-page printed Guidebook
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11
Document Templates
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Sample Marketing Programs Budget & Template
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18 MarCom Project Plans
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5 Executive Interviews
(3 videos + 5 PDF transcripts)
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A comprehensive MarCom
solution
With the MarCom Acumen Guidebook + Toolkit you'll have the
knowledge, skills and tools you need to kick-start your own world-class
marketing communications program:
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Instant mastery:
In-depth knowledge and practical, step-by-step guidance to deliver a
world-class integrated, comprehensive MarCom program from day one. |
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Improved productivity: Complete Toolkit (with
project plans, document templates, sample budgets & media plan) to
streamline and proactively manage projects.
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Increased credibility: Consistent, demonstrable
results the first time to increase management’s confidence in your
recommendations and ability to deliver.
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“Very
comprehensive…I have a much better understanding of the role of MarCom
in an organization and feel comfortable enough to direct/manage projects
on my own. The project plans and templates guide me every step of the
way – so surprises are minimized.”
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Clara
Gerdes
Director, Product Management
The Simpata Group |
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Everything you
need for World-class Marketing Communications:
To make sure you have everything you need to succeed, the MarCom
Acumen Guidebook comes with the tools and templates you'll need to
plan and manage your total MarCom program. More than a how-to manual, this is
your complete
guide to implementing a comprehensive, integrated MarCom program.
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Comprehensive Toolkit you’ll use to pro-actively
set expectations and then over-deliver on your MarCom programs.
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Practical MarCom insights and wisdom based on
insider experience on both the agency and corporate sides – eliminating trial
& error.
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Expert information on all key areas of
MarCom, including the strategic “when and why” and the practical, step-by-step
“how to”.
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Templates for key marketing
documents to use in your word processing program.
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Real-world examples of programs that delivered
results. |
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Timeline, expectations and budget for roll-out of your complete MarCom
program. |
Whether you’re starting from the very beginning, adding new programs to
an existing marketing plan, improving programs that haven’t met expectations,
or getting new team members up to speed, our solution will provide you with the
in-depth, expert know-how you need to deliver a strategic, world-class B2B
MarCom program guaranteed to maximize
productivity and minimize expenditures and schedule delays.
Marketing Tools