Gain the insights and tools you need to build an effective,
strategic PR program

and gain the credibility that comes when you "influence the influencers"

Here's what you'll receive The PR Acumen Toolkit will not only teach you the PR basics, but it will walk you through the development of all of your key infrastructure pieces, and the tools will put you in control of your PR program. Here’s what you’ll receive.

Get your copy today 45-page Guidebook (PDF) 6 PR Document Templates Sample Budget & Template 8 PR Project Plans 2 Executive Interviews (PDF)   Download now - $99

•	The 45-page PR Guidebook will provide you with the comprehensive knowledge you need to execute on everything from writing your first press release to kick-starting your communications program. As you grow your program and begin to need outside expertise, the toolkit will guide you through choosing a PR vendor.
•	The PR Templates will streamline your PR execution. Templates are delivered in Microsoft Word format for the following documents.
	• Company Press Release • Quick Positioning template • Product Press Release • Call Report • Third Party Press Release •  Product Value Proposition
•	The PR Budget template and sample budget in Microsoft Excel format will simplify PR budget planning and tracking.
•	The PR Project Plans will simplify your work life, set expectations early on regarding requirements for a project and expected duration of a project, and will free you up to manage other items – and turn x into 2x. For your convenience, the eight Project Plans come in Microsoft Project and in Excel formats for import into other project management programs. You'll receive project plans for these eight key PR projects.
	• Company Press Release • Executive Bios • Product Press Release • Press & Analyst Kit • Third Party Press Release • Third Party White Paper • Analyst Presentation • Reviewer's Guide
•	The Executive Interviews covering Positioning with Berl Hartman and PR with Tracy Beaufort are provided as transcripts (Adobe PDF format).

Gain control of your PR projects and your time

This PR Acumen ToolKit will empower MarCom or corporate communications professionals with the necessary tools, skills and knowledge to turn x into 2x in every communications program.

•	Enhanced Credibility: Plan and execute a PR program that will influence the influencers – and give you the credibility their endorsements bring. The PR Acumen Toolkit gives you the strategic insight and tactical tools to implement an ongoing PR program that gets results!
•	Instant Mastery: You’ll be able to master diverse and intricate PR activities – with critical insights into key dates, resource needs, and budget requirements. This will help you plan more effectively and improve predictability.
•	Increased Productivity: The guidebook and tools will allow you to manage multiple activities more efficiently, and empower you to make decisions pro-actively, not retroactively – increasing your productivity.

 

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