Plan and drive your PR agenda with Budget tools
and detailed Project Plans

and...
get the inside scoop on Positioning and working with a PR Agency

Plan and manage your PR budget A sample PR program budget in Microsoft® Excel is included in the kit along with a budget planning spreadsheet to provide you with a tool to manage expectations and proactively plan your own PR expenditures. The budget template, and the sample budget data, will let you understand what things should cost and manage your PR budget effectively.

Get your copy today 45-page Guidebook (PDF) 6 PR Document Templates Sample Budget & Template 8 PR Project Plans 2 Executive Interviews (PDF)   Download now - $99

Drive the agenda based on your requirements with tailored project plans

These detailed project plans provide you with the knowledge and expertise to get projects accomplished on time, on budget – and on target – the first time. The program contains eight critical project plans to empower you to effectively drive the development and management of significant PR materials/events.

Each plan contains: the key milestone dates; explanations of what needs to be done; by whom; and, the length of time any featured task should take. The Project Plans also show interdependencies within the project so you know what activities are directly related to milestones – impacting their completion. You can then pro-actively measure the status of the project on an ongoing basis, manage resources and budget requirements, and track your project from inception to fruition. You can also make adjustments to the schedule when required in order to meet your delivery date.

“A great PR program helps a company increase its visibility within its market, shorten its sales cycle, and increase its revenue.”   excerpt from Executive Q & A with Tracy Beaufort Eastwick Communications

For those of you who do a lot of traveling or prefer to read text, we’ve broken the project plans down into project briefings. Project briefings are weekly email project updates. These project briefings track the project tasks that you need to accomplish each week. The project briefings are based on the start/end date you designate for your projects. These briefings maximize your team’s productivity and increase their effectiveness.

And to alleviate the often painful and unpredictable project planning process, we’ve developed these plans so you can choose your start date, or end date – and the program will calculate a plan to meet that date. So if you’ve just been informed that the company needs to execute a press & analyst tour the week of November 3, you can key in November 3 and your project plan will automatically & conveniently show you milestones based on that end date!

Learn first hand from the PR Pros – without incurring agency costs

And for additional insights, the PR Acumen ToolKit includes executive interviews with two extremely well-respected PR pros: Berl Hartman, Sr. Vice President, Strategic Services at Blanc & Otus; and Tracy Beaufort, PR Executive at The Eastwick Group. Berl shares her in-depth expertise on the positioning process and Tracy shares her wisdom on the general role of PR and how to work with a PR agency. These interviews will prove invaluable as you refer back to them time and time again to develop your organization’s messaging and grow your corporate communications program.

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