Do you need to develop an effective press release,
PR materials or a complete PR program?

Do you need to gain control of your PR budget, programs, and more importantly – your time?

If you’ve answered yes to any of these questions, you’ve come to the right place. We’ve developed a packaged PR program tailor-made just for you: the PR Acumen Toolkit. The Toolkit will empower you with the know-how to effectively manage your PR program requirements – from fundamental positioning to an all-inclusive Press & Analyst package, without expensive or embarrassing trial & error! Gain control of your PR program and of your time.

Get your copy today 45-page Guidebook (PDF) 6 PR Document Templates Sample Budget & Template 8 PR Project Plans 2 Executive Interviews (PDF)   Download now - $99

This PR Acumen ToolKit provides MarCom and corporate communications professionals with the necessary tools, skills and knowledge to deliver a great program on time and on budget. You'll achieve:

•	Enhanced Credibility: Plan and execute a PR program that will influence the influencers – and give you the credibility their endorsements bring. The PR Acumen Toolkit gives you the strategic insight and tactical tools to implement an ongoing PR program that gets results!
•	Instant Mastery: You’ll be able to master diverse and intricate PR activities – with critical insights into key dates, resource needs, and budget requirements. This will help you plan more effectively and improve predictability.
•	Increased Productivity: The guidebook and tools will allow you to manage multiple activities more efficiently, and empower you to make decisions pro-actively, not retroactively – increasing your productivity.

Develop professional PR materials using our PR Acumen Toolkit

The Toolkit includes a guidebook, templates for key PR documents, interviews from renowned PR pros, sample PR budget, and multiple project plans to assist you in developing everything you’ll need for a comprehensive program - from fundamental positioning to an all-inclusive Press & Analyst package.

Plan and implement a strategic PR program with the guidebook insights

The strategic guidance and step-by-step instructions in the guidebook will help you achieve your PR goals and will provide you with valuable insights and wisdom gained from our lengthy careers as marketing executives.

With this 45-page, step-by-step PR guidebook you will be able to: establish your company’s positioning; understand and develop your sound or tone; build your requisite press materials; and, select the right PR firm or consultant (should you need one) down the road.

Save time with PR document templates

Don’t waste time developing key PR documents from scratch, and risk forgetting a key element. We include templates for press releases, a quick positioning exercise, a product value proposition, and a call report (when working with outside vendors) that you can use to build your own press materials and increase the efficiency and accuracy of your PR work in the process.

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