During our career
as marketing professionals, we have had the opportunity to work with a
few others who are truly stellar in their areas of expertise.
These are individuals/organizations that we have collaborated with
closely over time, and who we can recommend without reservation to you
and your organization. These individuals and companies are truly
‘best of breed’ and are our preferred resources for branding,
positioning, corporate ID, web design and PR.
Branding: Brian
McMahon
Many consider Brian McMahon – award
winning brand expert, creative director and copywriter – a genius. A
former Creative Director and brand guru at Ogilvy and Mather
Worldwide, his efforts continue to produce results for clients years
after development. From branding (over 100 brands developed to date)
to lauded ad campaigns in all media, Brian has done work for companies
such as CNBC, Apple, Sun, Microsoft, and the State of Hawaii. Contact
Brian at
adguy@batnet.com to put world-class branding and advertising to
work for you.
Positioning: Berl Hartman
Acclaimed
software marketing authority Berl Hartman is Senior Vice President of
Strategic Marketing for Blanc and Otus - a Hill & Knowlton Company.
With over 25 years of experience in both marketing and technology, she
has served in executive management positions for major corporations as
well as for the Blanc & Otus PR agency.
Berl brings an
unmatched, in-depth perspective to her positioning workshops,
messaging exercises, and PR recommendations. Her robust knowledge of
the technology marketplace and hands-on experience driving PR strategy
for name-brand accounts, have proven successful time and time again.
Visit Berl at www.bando.com to see
what this recognized industry leader and her group can do for you.
Web Design:
Daniel Tiburcio
Award winning
website designer/developer, art director and illustrator, Daniel
Tiburcio brings over twelve years of expertise to his creative work,
as well as an assortment of accolades. With websites such as Cadillac,
Weber Grill and The White House in his portfolio, Daniel excels in the
development of effective websites because he understands a site’s
requirements before commencing the work. His creations never
lose site of the target market and are always compelling.
Whether using HTML, Flash, or leading-edge design technologies,
Daniel’s in-depth technical knowledge and strong design sense make the
design and development of pioneering websites efficient and, more
importantly, effective. Visit Daniel at
www.bookofdaniel.com and see for yourself.
Corporate ID:
Betsy Todd, Look Design
Award winning
designer Betsy Todd is a principal at Look Design and a hands-on
design mastermind who strives for excellence in all of her work. With
over ten years of experience, her breadth of expertise is evidenced in
her expansive portfolio that includes work for clients such as: Cisco,
Wells Fargo Bank, and Cadence. Regardless of whether she’s designing a
corporate identity, an ad campaign, collateral/website, or a tradeshow
booth, Betsy and the Look team can work within your parameters. Visit
Betsy at www.Lookdesign.com
and see her agency’s outstanding work for yourself.
PR: Tracy
Beaufort, Eastwick
With over fifteen
years of experience, PR pro Tracy Beaufort has had a stellar career in
public relations. Tracy has extensive expertise in developing and
executing multi-faceted PR strategies and tactics that have directly
contributed to the successes of recognized brands like Business
Objects. Her experience includes work with emerging, mid-sized and
established organizations where Tracy has applied her acumen and
skills to formulate and execute innovative communications programs
that deliver results time and time again. Visit
www.eastwick.com and see how Eastwick Communications can generate
news and manage the press, analyst or investor communities for you.