Bringing science to the art of Marketing
The Marketing Acumen team brings predictability to the art of marketing. We believe that it’s irresponsible to develop marketing programs without hard measures of success. By designing programs with rules and methodologies that gauge success or failure and measure ROI, we inject predictability into the creative equation and deliver measurably more effective programs.

Steve Knowles
Steve brings the strategic focus of a Marketing VP and the experience of two IPOs to your team. Steve's technical prowess and product management/marketing discernment come from years of developing software solutions and managing new technology products.

Prior to founding Marketing Acumen, LLC, Steve served as VP of Marketing at two software start-ups, building marketing departments from the ground up, and defining and executing global marketing strategies that delivered effective corporate branding, collateral/sales tools, product technical direction, product rollout and market penetration, and lead generation/demand creation programs. Formerly, Steve led worldwide Product Marketing for Business Objects, and headed a $15 million business unit for Sybase, where he developed the key strengths he brings to your project:

• Strategic marketing and business planning, including market segmentation analysis, competitive analysis, revenue projection, and pricing;
• Proven understanding of go-to-market strategies, including sales and marketing programs and the ability to rollout products and companies to analysts and press;
• Extensive experience leading definition and development of corporate and product collateral sales tools;
• Proven experience with traditional and web-based demand creation programs, with a focus on closed-loop, measurably successful programs;
• Experience with intellectual property, trademark, and technology partnership issues and negotiations.

Steve is also an experienced online marketer who has stayed on top of all the latest advances. He is a graduate of the Wizard Academy "Wizards of Web" and holds the Marketing Experiments Online Testing certification.

Maria Lopez-Knowles
Maria is currently a Senior Vice President and International Account Director at McCann Worldgroup in San Francisco. She combines the strategic focus developed during eight years as the Director of Marketing Communications for multiple B2B organizations, with the practical "get it done" know-how acquired in over a dozen years on the agency side of the business.

Maria's understanding of global aspects of integrated marketing communications and her ability to manage intricate programs – on time and on budget – come from her years supporting both B2B and B2C businesses. Maria has managed such prestigious accounts as Visa, General Electric, Avery Dennison and Microsoft Corporation. Her ability to map corporate objectives to agency capabilities and deliverables give her a rare depth of insight into effective agency/client relationships. She is an exceptional team player with a distinctive mix of high-tech, consumer and packaged goods expertise.

Maria also has experience on the corporate side of the business, and understands the pressures that in-house Marketing executives face daily. Her wisdom in developing MarCom strategy and her understanding of the tactics required to implement a solid MarCom plan have proved invaluable in directing the marketing communications efforts for a variety of successful organizations. Maria brings key marketing communications expertise to your team, including:

• Ability to create, develop, and manage MarCom programs that generate brand awareness, mind share, market share and sales leads;
• Experience managing strategic relationships including staff, cross-functional teams, agencies, partners, investors and customers;
• Understanding how to drive image and messaging strategies for integrated MarCom, including multi-media advertising, direct mail, collateral, PR, and the web;
• Proven ability to forecast, negotiate, and manage multi-million dollar MarCom (including media) budgets.

Commitment
At Marketing Acumen we are committed to providing our clients with marketing best practices - from planning through execution. By knowing your business, your operation, and your customers we can make you more successful in your marketing efforts. We'll change your business for the better, and more importantly, we'll show you how to do the same, over and over again, and
turn x into 2x.

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