MarCom Acumen Guidebook
If you are a B2B marketing executive who needs to write marketing plans, are responsible for advertising & brand equity, creating media plans or for definition of public relations strategies, our comprehensive MarCom tutorial will guide you through the process to get the job done right. This guidebook + toolkit applies a scientific method to the art of marketing, and provides both a complete 12-month, integrated marketing communications program, and the veteran insights you need to deliver world-class results. It bridges the gap between the agency and client, and provides previously unpublished insights into best practices methodology to ensure that your MarCom program is set up strategically from Day One.

Click here to learn more about how this complete program will help you write marketing plans that generate results.

Marketing Programs Budget
The sample budgets will help you plan more effectively and negotiate more intelligently with outside vendors regarding MarCom expenditures. By using the budgets you will be able to appropriately set expectations regarding your quarterly and annual expenditures and in turn be more pro-active in establishing other departmental costs. Additionally, the budgets have been developed based on real information. The sample budgets have been simplified and optimized so that categories can be easily referenced back to vendor billings making balancing your budget simple. By anticipating costs for the year and then securing actual expenditures, you will discern when and where you came in under/over budget and adjust your available funds for remaining activities, proactively. This efficiency will pay off as you use the knowledge to turn x into 2x.

Click here to learn more about how this example marketing budget will help you handle budgets and financials in marketing planning.

Advertising & Media Acumen Toolkit
If you want to improve the effectiveness of your advertising program and leverage your media buys for maximum ROI, you need the Ad & Media Acumen Toolkit. This toolkit is designed for marketers who are interested in gaining greater control of their advertising and media strategies, and ensuring that their program is on-target from inception to fruition. The toolkit includes a 72-page Guidebook, document templates, sample ad and media budgets & templates, project plans, and executive interviews. It is based on knowledge gained from years of ad agency experience as well as in-house MarCom Director expertise. The best practices shared in the Guidebook assists users in utilizing the tools that are delivered in the toolkit, step by step.

Click here to learn more about how you can build a complete PR program that will generate the results you need.

PR Acumen Toolkit
If you need to increase the effectiveness of your PR efforts, the PR Acumen Toolkit will put you in control of your PR program. This complete guidebook and toolkit provides MarCom and corporate communications professionals with the necessary tools, skills and knowledge to deliver a great program on time and on budget. With a 45-page PR guidebook, templates, sample budgets and project plans, the Toolkit will empower you with the know-how to effectively manage your PR program requirements – from fundamental positioning to an all-inclusive Press & Analyst package, without expensive or embarrassing trial & error!

Click here to learn more about how you can build a complete PR program that will generate the results you need.

Tradeshow & Event Acumen Toolkit
How do some companies consistently bring in quality leads, reinforce their brand, and move prospects closer to the sale with effective tradeshow and event programs? The Tradeshow & Event Acumen Toolkit shares the secrets successful tradeshow exhibitors and events managers use to build comprehensive programs, tightly integrated with their global MarCom program, set realistic goals and measure results to demonstrate the program’s effectiveness. The 56-page Guidebook, templates, sample budgets and project plans walk you through the requirements of an effective tradeshow & event program, and give you the tools to build your own winning program!

Click here to learn how to turn your tradeshow & events program into one of your company's most successful marketing activities.

MarCom Project Plans
Project Plans for 18 of the most critical projects or activities in the MarCom field are delivered with the program. The Project Plans provide you with key milestone dates, explanations as to what needs to occur, who or what team members are typically involved in the occurrence, and the length of time events should last. Additionally, the Project Plans show interdependencies within the project so that you know what activities are directly related to milestones – impacting their completion or deliverability. This insight you can then turn into action, by pro-actively measuring the status of the project on an ongoing basis. You can accurately manage resources and budget requirements, and track your project from inception to fruition. You can make adjustments to the schedule when required in order to stay on schedule and meet your delivery date.

Click here to learn about these sample corporate communications plans.

Executive Interviews
If you are a B2B marketing manager who is responsible for advertising & brand equity, definition of public relations strategies, or corporate identity, these executive interviews will give you the veteran insights you need to deliver world-class results. These video interviews with industry experts in branding, positioning, and corporate identity will help you understand the role, costs, and relationships of these key marketing foundation stones. Along with additional interviews with public relations and web design agency professionals, they will bridge the gap between the agency and client, and give you previously unpublished insights into how to best leverage these key marketing assets.

Click here to learn more about how these experts' insights will help you build a solid foundation for all your marketing efforts.