Product marketing

Get the skills you need right now to execute world-class product rollouts with our expert insights based on years of experience with dozens of successful product rollouts. Whether you're looking for help introducing new products or need to kick existing product sales to a new level, we have the experience and tools to help.

Product rollouts
You'll find a detailed roadmap to "influence the influencers" and get the great reviews you want in our MarCom Acumen Guidebook. You'll learn how to develop winning Analyst presentations, convincing product demonstrations, and a killer Reviewer's Guide that guarantees reviewers understand your key messages and differentiators.

And to keep you on schedule, we provide detailed project plans with weekly email project briefings.

Positioning
The key to winning with prospects, press and analysts is how you position your company and products versus the competition. Learn the insider secrets of world-class positioning in our Executive Q & A interview with Berl Hartman, Sr. Vice President at Blanc & Otus, who has developed positioning for dozens of top high-tech products.

And, if you need to give your product positioning a quick tune-up, use the quick positioning template included with our MarCom Acumen Guidebook.

Product promotion
If you're responsible for forecasting product revenues and then designing the programs that will meet those targets, you'll find the information you need in the chapters on Tradeshows, Seminars, Webinars and Generating Leads with Direct Mail in the MarCom Acumen Guidebook. You'll find the formulas for determining how many leads you need to meet your revenue goals particularly useful. And, the budget templates in our Marketing Programs Budget will help you keep costs in line.

 

These Marketing Acumen tools will shift your product marketing efforts into high gear to turn x into 2x.