Branding

Asking the query: ‘Why do people care?’ is crucial to the crafting of one’s brand.  All other MarCom elements then support the brand and perpetuate the brand in the marketplace, but the brand’s spirit – in essence- should be easily communicated in simple words.

Since the brand is truly the foundation of one’s MarCom, we have dedicated a complete chapter of the MarCom Acumen Guidebook to this issue, developed a Project Plan for managing the development of your company/product brand, and interviewed Brian McMahon, a branding guru who has developed literally hundreds of brands and who served as Creative Director for Ogilvy and Mather (the agency recognized for developing the branding process). 

Our MarCom Acumen Guidebook contains branding information such as:

• The definition of brand
• Brand history
• Brand Development Process
• Example of Brand
• Cost of Brand

The information is invaluable and will educate you about the science involved in the art of branding – empowering you to be more effective in generating value for your brand via MarCom.

The Brand Development Project Plan provides you with a detailed view of the process, including: team members, milestones, annotations, and expected length of time between milestones.  And, the Project Plan can be set-up based on a specific due date, or starting today as day one – providing you with the flexibility you need to manage your projects and with the know-how to work efficiently and strategically.

Brian’s Executive Q & A provides readers with keen insights into the branding process.  It will assist you in better discerning the brand concept and in developing a significant brand for your own organization.  Brian answers questions regarding:

• Company vs. Product brand
• The Successful brand
• Top 3 Brands
• Supporting and maintaining a brand
• Misconceptions about brand development
• Brand development deliverables

In concert with the MarCom Acumen Guidebook and the Brand Project Plan, you will become a brand expert quickly and add priceless value to your organization’s brand, to turn x into 2x.