Does your tradeshow program deliver the results
your competitors achieve?

What could you accomplish using the proven insights & tools
successful programs rely on?

Some companies' tradeshow and event programs consistently bring in quality leads, reinforce their brand, and move prospects closer to the close; but for others, it's just another expense with no demonstrable return on investment. How are some companies able to consistently exceed expectations, while others fail year after year? Building and executing a successful tradeshow & event program takes a lot of work. It requires logistics, coordination, and marketing your presence (pre-event, at-event, and post-event) to achieve the

Get your copy today • 56-page Guidebook (PDF) • 4 Key Document Templates (Microsoft® Word) • Sample Tradeshow and Other Events Budgets & Templates (Microsoft® Excel) • 5 Critical Project Plans (Microsoft® Project) • 3 Executive Interviews (PDF)   Download now - $119

results you expect. It's a sizable investment that must generate a significant return to justify the on-going commitment of time, resources and money. In short, it's imperative that you develop an efficient, effective program - from day one.

Successful tradeshow exhibitors and event managers optimize the results of their tradeshow presence by building a comprehensive program, tightly integrated with their global MarCom program. Furthermore, these exhibitors and managers know how to set realistic goals and measure results to demonstrate the program’s effectiveness.

The one-of-a-kind Tradeshow & Event Acumen Toolkit shares the secrets of these successful programs, so you can get your program on track right away. Our proven approach gives you:

•	Instant mastery: in-depth knowledge, step-by-step guidance, and easy-to-use tools empower you to proactively manage events efficiently - generating bottom-line results;
•	Speedy time-to-value: the Guidebook shares the experience of senior practitioners, and the toolkit implements their winning processes - giving you a short ramp-up to a successful program;
•	Increased efficiency: expert insights into the goals and tasks of winning tradeshow and event programs eliminate costly trial and error.

"We think Marketing Acumen's one-of-a kind Tradeshow and Event Acumen Toolkit is ideal for marketing professionals who are responsible for managing tradeshows/events. The product provides users with valuable insights, practical guidance, and the necessary tools to manage the difficult process of both exhibiting and marketing one's presence at an exhibit/event."   Laurie Pennacchi Managing Director ExpoMarketing Group

The Tradeshow & Event Acumen Toolkit will walk you through the requirements of an effective tradeshow & event program, and give you the tools to build your own winning program! You'll learn what to do:

•	Before the show or event: Success requires advance planning, including developing an attention-grabbing theme, and pre-show marketing to drive the right prospects to your booth or event;
•	At the show/event: Learn to use your theme and peripheral activities to promote your company, move prospects through the sales funnel, and bring qualified leads into the funnel;
•	After the show/event: Create effective follow-up mechanisms to ensure that leads turn into sales, and measure your results to improve your program's effectiveness year after year.

Use these expert strategies to turn your program into an "over-achiever"

The 56-page Guidebook gives you in-depth knowledge of: 

•	Foundational elements: brand, logo, 'look & feel & sound';	•		Pre-show promotion with direct mail, advertising & PR;
•	Tradeshow, seminar and Webinar planning and budgets;	•		Managing the logistics to ensure the show runs smoothly; and
•	Why and how to develop and manage a "side" event;	•		Building a comprehensive program that integrates complementary events, seminars and Webinars.

The Tradeshow & Event Acumen Toolkit is based on senior expertise gained from 30+ years of hands-on agency and corporate marketing experience - so you can avoid costly trial and error. You'll learn what works, and exactly how to make it work for you.

The Toolkit's built-in tactics automate your program's success

The all-inclusive Toolkit integrates these 'success secrets' right into the tools you'll use to build your own results-producing program. These budgets, project plans, and templates make it easy to incorporate what you've learned into your own program, quickly, efficiently and accurately, from day one.

•	5 Critical Project Plans (Microsoft Project format) let you set the start-date or due-date, and the plan rolls out milestones to meet your needs:
	• Tradeshow presence, including pre-show and post-show activities; • Executive Seminar; • Brand development; • Logo development; and • Corporate Brochure;
	(You can also receive weekly email Project Briefings with milestones, due dates, and upcoming tasks, so you can manage your projects while on the road, etc.)
•	Sample Budgets for Tradeshows and Other Events, and templates for managing your budget (Microsoft Excel format);
•	3 Executive Interview transcripts (PDF format):
	• Tradeshow Tips from ExpoMarketing's Laurie Pennacchi; • Branding; and • Corporate Identity;
•	Templates for four key documents that will assist you in Tradeshow/Event planning (Microsoft Word format):
	• MarCom Plan; • Creative Platform (for look & feel & sound); • Tradeshow Booklet; and • Call report (to eliminate team miscommunications).

With this complete package, you'll build a successful tradeshow & event program that beats expectations!

Your tradeshow & event program can be a key component of your integrated marketing communications program, and one that consistently exceeds expectations. When you download your Tradeshow & Event Acumen Toolkit, you'll be ready to kick your tradeshow and event program into high gear, and deliver the results you're looking for – quickly, efficiently and effectively.

Order today and maximize results at your next event!

You can download the Tradeshow & Event Acumen Toolkit right now for only $119. The comprehensive 56-page Guidebook, 5 project plans, budgets, 4 document templates and the 3 executive interviews will give you everything you'll need to implement a winning tradeshow & event program that delivers real results!

The energy and resources you put into your tradeshow and events program can bring in the results you want - so download today for only $119, and turn your tradeshow & events program into one of your company's most successful marketing activities.