Instant access to senior MarCom insights

and the tools you need to get the job done

With the MarCom Acumen Guidebook, you get instant access to the senior marketing communications insights that come with years of experience. It's like having your own, private mentor. You also get a complete Toolkit with project plans, budgets, and document templates to use in your own programs. And, we've included interviews with five leading marketing experts to get you up-to-speed quickly on key topics like branding, positioning and corporate identity.

Get your copy today • 300-page printed Guidebook • 11 Document Templates • Sample Marketing Programs Budget & Template • 18 MarCom Project Plans • 5 Executive Interviews (3 videos + 5 PDF transcripts)   Order now - $495

Here's what you’ll receive:

•	The comprehensive, 300-page MarCom Acumen Guidebook with senior insights and step-by-step guidance to assist you in delivering a creative and effective MarCom program. Take a look at the Table of Contents:
	• Crafting the Brand • Creating the Logo • Developing Look & Feel [& Sound] • Building Sales Tools: Branded Collateral • Establishing Web Communications (WebCom) • Evangelizing the News: PR • Selecting the Advertising Agency • Managing the Ad Development Process • Sustaining the Program: The Media Plan • Setting Up the Events Program: Tradeshows, Seminars, Webinars • Generating Leads with Direct Mail • Launching the Program: Expectations & Budget • The Program: A Timeline Recap • Research • Appendix A: Notes on the MarCom Team • Appendix B: Glossary of Terms • Appendix C: Templates • Appendix D: Project Plans • Appendix E: Sample Budget
•	Executive Q & A Interviews with leading marketing experts, including:
	• Branding with Brian McMahon, former Creative Director, Ogilvy and Mather Worldwide; • Positioning with Berl Hartman, Senior Vice President, Strategic Marketing, Blanc & Otus; • Corporate ID with Betsy Todd, Agency Principal, Look Design; • Public Relations with Tracy Beaufort, Executive with Eastwick Communications; and • Web Design with Daniel Tiburcio, independent Web designer and designer of sites like The White House and Cadillac. Click below to see a short preview video: Quicktime: Flash: Broadband Broadband or Modem or Modem
•	A complete Toolkit to make sure you “get it right the first time” including:
	• Project Plans for 18 key MarCom projects. Understand the milestones, timeframes and staffing requirements before you start! You can enter your project start date, or due date, and the program will calculate milestones and rollout a project plan for you.   And, we’ll send you weekly email Project Briefings throughout each project, discussing the tasks you need to accomplish each week – to keep your project on schedule. • Marketing Programs Budget with sample budgets and tools to develop and manage the budget for all your marketing programs, including your media plan. You’ll know how much things should cost, and stay on top of your expenditures. • Templates for key MarCom documents, including the MarCom Plan, positioning, creative platforms, press releases, tradeshow booklet, and focus group discussion outline. Work efficiently the first time.

“As an experienced Media Planner, I can tell you this Guidebook is wonderful. I love the easy-to-remember formats, real-world examples, terminology and analogies. I learned so much about the creative process as well. It is great!”   Lori-Ann Tarter Principal Strategic Media

You’ll have everything you need to execute your own world-class MarCom program.

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