Marketing
Budget Toolkit
Get the Budget You Need to Succeed
Win the Budgeting Battle by
Showing the Value
of Proposed Marketing Expenditures
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Let’s
face it: it costs money to bring in the leads that drive
your sales engine, build brand equity, or
execute an effective PR program. But if your organization is like most,
your budget is determined during a frantic budget planning cycle in
which you must rapidly develop a detailed marketing plan, a quarter or a
year before you’ll execute it.
The
Marketing Budget Toolkit allows you to do rapid “what if”
planning for your marketing programs. Map out a possible media plan
or a direct marketing campaign, and see how it will affect your budget requirements for the month, quarter and year. |
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Get your copy
today
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Marketing Budget Toolkit with 11 detailed program spreadsheets,
automatic summary & balance
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Sample
Marketing Budget with real program data
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20-page manual (PDF)
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And
having this level of detail will help you show C-level management what
these marketing dollars will do for the organization.
Know
where you stand
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Marketing
programs comprise a large percentage of the typical organization’s
non-personnel “discretionary” budget, so it’s really important to
stay on top of expenditures – a lot of money gets spent very
quickly. But you can’t lose focus on executing your programs to win the
marketing war!
The
Marketing Budget Toolkit keeps you in control of your
marketing financials with a minimum of effort. Simply enter
invoices as they’re approved, and you’ll
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instantly see the impact
on your budget for the remainder of the month, quarter and year. And,
the Marketing Budget Toolkit automatically calculates the
roll-up views that so interest your CFO!
React
quickly to change
Rapid
change is the rule both during budget planning and program execution.
You prepare your initial budget, then go through a series of
quick-turnaround revisions (“cut 10% off
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the top” or “show me what
you could do with another $15,000”). A new competitor introduces
a leap-frog product, or a product delivery schedule slips. And you have
to adjust your programs – and your expenditures – to respond to
each change.
The
Marketing Budget Toolkit makes it easy to adjust programs,
or add new ones, “on the fly” and instantly see the impact on
your total budget – for the rest of the month, the quarter, and the
year. And you’ll understand any cross-program impacts, too. |
So
you can focus on the real work – executing the marketing programs
that take advantage of change and beat the competition!
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“Your budget planning/tracking tool is
very helpful. It helps me focus my time on more strategic initiatives.”
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Kevin
Marasco
Marketing Director
RecruitMax |
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Demonstrate value of marketing
expenditures
Marketing
budgets get a lot of attention from upper management during budget
planning. There’s a lot of money involved, but more than that, it’s
harder to show where the money is going. Think of it: what does
the company get in return for one more sales rep? One more quota’s worth
of revenue. (Sure, it’s not that simple – but that’s the basic budgeting
assumption.) But what do you get if you add $100,000 to the Marketing
budget? In order to answer that, you have to develop a plan
for each program, then explain that in terms that make sense to the
CFO.
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The
Marketing Budget Toolkit let’s you do exactly that. You can put
together “what if” plans for each program, and the Marketing
Budget Toolkit automatically prepares the roll-ups that
upper management needs – so they can see, at a glance, how much will
be spent on advertising, how much on lead generation, how much on
tradeshows. And, if they need to see more detail, you’ve got it to show
them. Your credibility will soar, as will management’s
confidence in your plan.
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Win the budgeting battle
The
Marketing Budget Toolkit will help you win the budgeting battle.
This tool will enable you to respond rapidly with detailed,
accurate budgets to support your marketing programs, and show how
your marketing dollars will be spent in terms management understands.
You’ll be able to justify the budget you need to succeed.
With the
Marketing Budget Toolkit, you’ll be able to plan and manage
your marketing budget efficiently and accurately, without losing
focus on the real task at hand – giving your organization the
world-class marketing presence it takes to succeed in a competitive
market.
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