Do you need to develop an effective press release,
PR materials or
a complete PR program?
Do you need to gain control of your PR budget, programs, and more importantly – your time?
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If you’ve answered yes to any of these questions, you’ve come to
the right place. We’ve developed a packaged PR program tailor-made just for you: the
PR Acumen Toolkit. The Toolkit will empower you with the know-how to effectively manage
your PR program requirements – from fundamental positioning to an all-inclusive
Press & Analyst package, without expensive or embarrassing trial &
error!
Gain control of your PR program and of your time. |
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Get your copy
today
45-page Guidebook (PDF)
6 PR Document Templates
Sample Budget & Template
8 PR Project Plans
2 Executive Interviews (PDF)
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This PR Acumen ToolKit
provides MarCom and corporate
communications professionals with the necessary tools, skills and knowledge to
deliver a great program on time and on budget. You'll achieve:
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Enhanced Credibility:
Plan and execute a PR program that will
influence the influencers – and give you the credibility their endorsements
bring. The PR Acumen Toolkit
gives you the strategic insight and tactical tools to implement an ongoing
PR program that gets results!
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Instant Mastery:
You’ll be able to master
diverse and intricate PR activities – with critical insights into key dates,
resource needs, and budget requirements. This will help you plan more effectively
and improve predictability.
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Increased Productivity:
The guidebook and tools
will allow you to manage multiple activities more efficiently, and empower you to make decisions
pro-actively, not retroactively – increasing your productivity.
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Develop professional PR materials using our PR Acumen Toolkit
The Toolkit includes a guidebook, templates for key PR documents,
interviews from
renowned PR pros, sample PR budget, and multiple project plans to assist you in
developing everything you’ll need for a comprehensive program - from
fundamental positioning to an all-inclusive Press & Analyst package.
Plan and implement a strategic PR
program with the guidebook insights
The strategic guidance and step-by-step instructions in the guidebook will help you achieve your PR goals and will
provide you with valuable insights and wisdom gained from our lengthy careers
as marketing executives.
With this 45-page, step-by-step PR guidebook you will be able to: establish your
company’s positioning; understand and develop your sound or tone; build your
requisite press materials; and, select the right PR firm or consultant (should
you need one) down the road.
Save time with PR
document templates
Don’t waste time developing key PR documents from scratch, and risk forgetting a key
element. We include templates for press releases, a quick positioning exercise,
a product value proposition, and a call report (when working with outside vendors) that you can use to build
your own press materials and increase the efficiency and accuracy of your PR
work in the process.
