Learn how to deliver the tradeshow results you're seeking
Build an integrated tradeshow & events program that maximizes ROI
This 45-minute web seminar, Optimizing Your
Tradeshow Program - the Path to Success, will give you the solid
tips and proven strategies to position and market your tradeshow presence for
success - and show you how to put them into practice in your
program!
When tradeshows
and events are treated as isolated activities, not integrated into the
organization's global MarCom program, poorly marketed, or have
inadequate
follow-up - results are disappointing. Make sure this doesn't happen to
you!
In 45 minutes, we'll discuss the specific
recommendations for:
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The MarCom Program in general, and the significance of integration;
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Learning about your audience; |
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Marketing your event for success throughout the tradeshow life-cycle; |
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Developing effective post-show follow-up; and
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Measuring ROI after the show.
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Time
The seminar
covers the critical aspects of a winning tradeshow presence in a single one-hour session. You can choose the most
convenient date and time from the schedule below.
The webinar will include time for Q & A. After you register, you'll be asked
to submit a
question and we guarantee we'll cover the first 10 we receive, during the
seminar (and others as time permits).
Who should attend:
Marketing executives: MarCom, Corporate Communication, and PR professionals who are
involved in the execution and planning of MarCom programs and who want to
optimize their current programs to secure a greater ROI. Event Coordinators or
Managers who are responsible for tradeshow exhibits and seminars should also
join us, as solid information regarding marketing ones presence and having a
presence worth marketing are also shared with participants!
Where
At your
desktop. You need an internet connection and telephone to
participate.
Cost and Deliverables
The webinar is free of charge. You'll receive the
following:
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45-minute comprehensive web seminar; |
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seminar handouts (pdf); and |
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"Maximizing Tradeshow Results" white paper (pdf) |
About your host
Maria Lopez-Knowles,
M.A.
Author, The MarCom Acumen GuideBook, and the
Tradeshow & Event Acumen Toolkit.
Maria has over 17
years of marketing communications experience on both the agency and
in-house sides of the business, and as an independent MarCom consultant.
While on the agency side, she managed accounts that included MP&L, VISA and GE, and has served as Director of MarCom for a variety of high-tech organizations (both as an employee and
as an independent consultant). Her experience includes award-winning
work in print, broadcast and Web (interactive media) and more
importantly - developing programs that deliver measurable ROI. Maria is
bilingual and bicultural (Spanish).
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