Learn how to develop a robust Marketing Plan and Budget
An Efficient, Flexible and Effective strategy to Plan & Manage your
Budget
This 45-minute web seminar, Surviving
Budget Season, will give you the keys to success
in the frenzied budgeting process. You'll be able to focus your
efforts on the areas that will have the greatest impact on
the success of your marketing plan - and you'll know what kind of
marketing plan to develop, what programs to focus
on, and how to nail down the budget dollars you'll need
next year.
In less than an hour, we will show you how
to develop a robust Marketing Plan and Budget
from the ground up, quickly and efficiently – so
you can keep focused on those critical marketing objectives!
You'll get specific
recommendations for:
|
• |
The different types
of Marketing Plans and which is appropriate for your
organization; |
|
• |
The critical components of your Marketing Plan
that you
must address now; |
|
• |
Which budget areas need detailed planning
now,
and how much detail is required; |
|
• |
Which pieces you should defer to “quieter”
times; and |
|
• |
How to win in the budget negotiations and ensure
that you have the budget you need to succeed next year. |
Time
The seminar
covers the critical aspects of marketing budget planning in a single one-hour session. You can choose the most
convenient date and time from the schedule below.
The webinar will include time for Q & A. After you register, you'll be asked
to submit a
question and we guarantee we'll cover the first 10 we receive, during the
seminar (and others as time permits).
Who should attend:
Marketing executives and other senior executives who are
responsible for developing and managing their organization's marketing
plan and marketing budget. Event Coordinators or
Managers who are responsible for tradeshow exhibits and seminars should also
join us, as solid information regarding marketing one’s presence – and having a
presence worth marketing – are also shared with participants!
Where
At your
desktop. You need an internet connection and telephone to
participate.
Cost and Deliverables
The webinar is free of charge. You'll receive the
following:
|
• |
45-minute comprehensive web seminar; |
|
• |
seminar handouts (pdf); and |
|
• |
"Maximizing Tradeshow Results" white paper (pdf) |
About your host
Steve Knowles
Steve has over 17
years of product marketing and strategic marketing experience.
Prior to founding Marketing Acumen, LLC, Steve served as VP of Marketing
at two software start-ups. Steve assembled marketing departments from
the ground up, and defined and managed global marketing programs that
involved: corporate branding; collateral strategy; product technical
direction; market penetration; and, lead generation activities. He also
ran worldwide Product Marketing for Business Objects, and a $15 million
business unit for Sybase.
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