online seminars :: bottom-line results
Maximizing PR Program ROI:
Strategic
Press Materials & Communications
Learn how to maximize the results of your PR program
by building your materials and executing your program strategically
Build a PR program that
delivers impact from day one
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When you are managing or directing MarCom - the disciplines of
advertising, media planning, PR, lead generation, event management, the
web, and collateral development (to name a few) are typically your
responsibility.
But each of these areas demands a significant amount of time and
attention
in its own right,
so its very easy to overlook the necessary detail required to make each
component work in an integrated
fashion with |
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Register today
You'll receive:
- 1-hour Web
Seminar
-
PR Acumen Toolkit
($99 value)
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the other
components, and more importantly, to optimize the value of each
component as an independent entity.
The
discipline of PR is one that in most instances gets outsourced as it involves a
lot of contact management, pitching and scheduling. Professionals who have dedicated their
careers to PR are the ones with the relationships to get stories placed and
messages heard; however, theres a lot of infrastructure work that needs to
take place to develop the messages, and communicate them in the appropriate
fashion. You can save your organization
resource time and money if you take an active role in managing your PR efforts
from Day One. Taking a participatory role
in the process will help you integrate your PR efforts with the rest of your
MarCom program and manage your PR
consultants more effectively.
In
this seminar you will learn the Dos of
PR and gain critical insight
into how to integrate PR with the rest
of your MarCom program not
treating it as a separate entity to maximize your program ROI. Youll also
learn how to develop positioning, manage
press releases, and
develop press packets for
maximum impact.
Furthermore, youll receive a copy of the PR Acumen
Guidebook & Toolkit (a $99 value) to help you implement what you learn
in the e-seminar.
You will learn:
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The
importance of branding, brand history, and the brand development process; |
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What positioning is about and how to position your organization/product line;
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The role of
sound
in your PR; |
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How to develop
a company blurb; |
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What press materials need to go in a press packet (and in what order);
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How to develop a communications program;
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How to implement all that youve learned using practical tools,
templates and a
comprehensive, step-by-step GuideBook; and
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How to turn you and your team into indispensable executives generating
measurable results that impact the bottom line.
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Who should attend:
Marketing Executives: MarCom Coordinators, MarCom
Managers, MarCom Directors, Marketing Directors, Advertising Coordinators, Ad
Managers, Product Marketers, PR Coordinators, Corporate Communications
Managers, PR Managers or people new to marketing or PR [or who are interested
in marketing or PR] that want valuable knowledge and the necessary tools to
make their communications efforts a success!
Time
The seminar
is delivered in a one-hour session. You can select the most convenient
date and time from the schedule below.
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Date |
Time |
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Tuesday,
March 23 |
9:00-10:00 am
PST |
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Tuesday,
March 30 |
noon-1:00
pm PST |
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Tuesday,
April 20 |
9:00-10:00 am
PST |
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Friday,
April 23 |
9:00-10:00 am
PST |
Space is limited - 10 seats/session only so
book early.
Where
At your
desktop. You need an internet connection and speakers (or headset) to
participate.
Cost and Deliverables
$119
includes the seminar session and the PR Acumen Toolkit delivered
to your desktop:
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PR
Acumen Toolkit |
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45 page
Guidebook covers |
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Brand Development |
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Positioning |
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PR agency
selection and evaluation |
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Managing the PR
development process |
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Press/Analyst
Tours and materials |
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6
PR Document Templates |
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Company Press
Release |
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Product Press
Release |
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Third Party Press
Release |
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Positioning
Template |
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Call Report |
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Product Value
Proposition |
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Sample
PR Budget &
Template |
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8 PR Project
Plans: |
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Multiple press
releases |
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Analyst
presentation |
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Executive bios |
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Press & Analyst
kit |
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Third-party White
Paper |
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Reviewer's Guide |
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2 Executive
Interviews (positioning & PR) |
Click here for more details on the
Guidebook & Toolkit.
About your host
Maria Lopez-Knowles,
M.A.
Author, The MarCom Acumen GuideBook, the
PR Acumen Toolkit, and the Advertising and Media
Acumen Toolkit.
Maria has over 17
years of marketing communications experience on both the agency and
in-house sides of the business, and as an independent MarCom consultant.
While on the agency side, she managed accounts that included MP&L, VISA and GE, and has served as Director of MarCom for a variety of high-tech organizations (both as an employee and
as an independent consultant). Her experience includes award-winning
work in print, broadcast and Web (interactive media) and more
importantly - developing programs that deliver measurable ROI. Maria is
bilingual and bicultural (Spanish).
Click here to register now on our
secure server...
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Cancellation
policy: You can cancel your reservation for a full refund
up to 24 hours before the session. |
