Now you too can have the know-how and discernment of key MarCom principals – including information on critical communications programs, deliverables, budget, expectations, and requirements – before committing to an outside consultant or agency.

We’ve interviewed leading B2B marketing experts and distilled their insights on five of the most important Marketing Communications programs you’ll ever tackle into these Executive Q & A Interviews. You can access this senior expertise today if you order these executive interviews right now.

“A brand is the reason your customers care about your product or business. If your customers care, they’ll remain loyal. If they remain loyal, you have a sustainable business. That’s a brand.”   excerpt from Executive Q & A with Brian McMahon Branding & Advertising Guru former Creative Director, Ogilvy & Mather Worldwide

Understand MarCom concepts & commitments - right now

Today’s economy has negatively impacted corporate budgets – MarCom especially. Ironic as it may seem, though budgets and resources have been cut way back, expectations for marketing results are at an all time high. Bare-bones marketing teams are challenged to effectively manage multiple projects with minimal budgets and few resources.

To thrive in this type of environment, you need to get up to speed quickly on key MarCom activities, learn how they relate to each other, and understand their impact on the overall MarCom plan.  If you or someone in your department is currently facing these challenges, you need Marketing Acumen’s Executive Q & A Interviews.

“Positioning requires a category, a relative position within the category, a value proposition, key differentiators, and – perhaps most important – a reasoned argument that is a compelling reason to buy.  It should take into account customer needs, your strengths and your competitor’s weaknesses.”   excerpt from Executive Q & A with Berl Hartman Sr. Vice President, Strategic Services Blanc & Otus

Learn from the experts

The Executive Q & A Interviews are a series of five interviews with leading authorities in the areas of: branding; positioning; corporate identity; public relations; and, web design.  If you are responsible for advertising & brand equity, definition of public relations strategies, corporate identity, or building your company website, these executive interviews will give you the veteran insights you need to deliver world-class results.

Three video interviews with industry experts in branding, positioning, and corporate identity will help you understand the role, costs, and relationships of these key marketing foundation elements. If you’ve ever had trouble pinning down just which service an agency was offering, you know how widespread misconceptions are about these critical MarCom elements, and how important it is to understand exactly what deliverables are required for each.

Along with transcripts of additional interviews with public relations and web design agency professionals, they will bridge the gap between the agency and client, and give you previously unpublished insights into how to best leverage key marketing assets.

“If you are a tech-focused company a ‘look and feel’ may only last a few years because of changes in technology. On the other hand, a ‘look and feel’ for a construction company that builds it’s business over time, may last for 10+ years if it’s really good.”   excerpt from Executive Q & A with Betsy Todd Principal Look Design

The Q & A breakthrough

These Executive Q & A Interviews have been developed to empower marketing professionals with the necessary knowledge and understanding of key MarCom concepts, roles, and interdependencies so that you can turn x into 2x.

•	Instant insight: Understanding these key MarCom cornerstones will make you cognizant of what type of consultants or agencies you should seek in order to reach your company goals [and assist in streamlining your selection process].
•	Improved performance: Knowledge of these key principles will help you plan more efficiently, budget more effectively, and manage expectations reliably and confidently.
•	Increased effectiveness: You’ll increase the clarity of your corporate communications by understanding these elements, increasing the effectiveness of all your MarCom efforts and building brand equity.

With that in mind, let’s take a look at some of the key components of the Executive Q & A Interviews.

“A great PR program helps a company increase its visibility within its market, shorten its sales cycle, and increase its revenue.”   excerpt from Executive Q & A with Tracy Beaufort PR Agency Executive, Eastwick Communications

Understand your MarCom requirements

The Executive Q & A Interviews are great tools for discerning the value and role of these key MarCom dimensions. We’ve chosen five senior executives with recognized expertise in B2B marketing. Each executive has a unique perspective on their areas of expertise, and how they relate to each other. Their insights will get you quickly up to speed on the roles these foundational programs will play in support of your MarCom efforts – and will save you critical time and money. You’ll be armed with the right queries and expectations and this in turn will help you turn x into 2x.

You will learn:

Practical knowledge of critical MarCom concepts, deliverables, requirements, and budgets:

•	Branding: Interview with Brian McMahon, former Creative Director, Ogilvy and Mather Worldwide, and a recognized branding guru responsible for the development of over 100 brands for leading organizations. [video & transcript format] Insights into:
	• brand history; • scope of a branding project; • misconceptions about the brand; • the branding process; and • branding deliverables.
•	Positioning: Interview with Berl Hartman, Senior Vice President, Strategic Marketing at Blanc & Otus and a renowned positioning expert.  [video & transcript format] Insights into:
	• definition of positioning; • relationship to brand; • description of a positioning project; and, • positioning deliverables.
•	Corporate ID: Interview with Betsy Todd, Agency Principal, Look Design and an award-winning creative talent. [video & transcript format] Insights into:
	• what is a “corporate identity”? • the logo or mark; • the logo development process; • company vs. product logo; • logo deliverables; and, • ‘look and feel’ development.
•	Public Relations: Interview with Tracy Beaufort, an Executive with Eastwick Communications and a PR expert with many years of agency experience.  [transcript format only] Insights into:
	• the role of PR; • misconceptions regarding PR; • the PR agency; • agency offerings; • agency structure; • billing; and • typical client expectations.
•	Web Design: Interview with Daniel Tiburcio, a distinguished independent web designer who has designed the websites of such organizations as The White House and Cadillac.  [transcript format only] Insights into:
	• the web development process; • website design; • development phases; • programs; and • misconceptions.

Whether you’re starting from the very beginning, adding new programs, or expanding current programs, the Marketing Acumen Executive Q & A Interviews will give you expert insights into branding, positioning, corporate identity, public relations and web design – the senior expertise you need to maximize the effectiveness of all your MarCom programs.

“The three biggest misconceptions about websites:   • More is better;   • Be different from all other marketing mix materials;   • Use the latest technology.”   excerpt from Executive Q & A with Daniel Tiburcio Web Design Expert

Here’s what you’ll receive:

•	Three video interviews covering the brand, positioning and corporate identity – so you’ll understand the roles, relationships and deliverables of these MarCom cornerstones. (Apple QuickTime format)
•	Transcripts of all three interviews. (Adobe PDF format)
•	Transcripts of two additional interviews on Public Relations and Web Design to help you fully leverage these key communications vehicles. (Adobe PDF format)

Once your order is processed, you’ll be able to download these Executive Q & A Interviews for instant access to the expertise of these senior marketing pros.

Again, you’ll achieve:

•	Instant insight: Understanding these key MarCom cornerstones will make you cognizant of what type of consultants or agencies you should seek in order to reach your company goals [and assist in streamlining your selection process].
•	Improved performance: Knowledge of these key principles will help you plan more efficiently, budget more effectively, and manage expectations reliably and confidently.
•	Increased effectiveness: You’ll increase the clarity of your corporate communications by understanding these elements, increasing the effectiveness of all your MarCom efforts and building brand equity.

Order now – and gain insight today!

If you hired these senior marketing executives to answer your questions, you’d pay hundreds of dollars for their insights – if you could even get them without signing a huge agency contract! But, you can get the Executive Q & A Interviews for only $49.95. This includes three video interviews plus five transcripts. 

Three easy ways to order

To start reaping the benefits of this one of a find MarCom offer, the easiest way to order is to use the secure order form right now.

Or, you can fill out the form and fax it to our offices at 1.510.547.2581. We accept fax orders 24 hours a day, 7 days a week.

You can also order by phone at +1 510.547.6191 between the hours of 9:00 am – 5:00 pm Pacific Time.

Your Success is Completely Backed By Our No-Nonsense Guarantee

Use the Marketing Acumen Executive Q & A Interviews at our risk for the next quarter. If you aren’t completely satisfied, send it back within 90 days of purchase and we’ll reimburse you the full amount.

P.S.

There isn't any other way to get instant access to senior executive expertise like these Executive Q & A Interviews – without spending hefty consulting fees or signing a massive agency contract. You'll achieve instant insight, improved performance and increased effectiveness!

So order your Executive Q & A's today and watch your MarCom efforts soar.