Plan and Manage Your Marketing Budget

with this comprehensive, integrated set of budget worksheets

This comprehensive toolkit will enable you to plan the budget you need to support your marketing programs, then manage expenditures to get the most from that budget. This integrated set of worksheets lets you and your team work at the detail level necessary for effective program planning and implementation, while automatically providing the high-level roll-up views needed for overall budget management - the same views needed for C-level management.

Get your copy today • Marketing Budget Toolkit with 11 detailed program spreadsheets, automatic summary & balance • Sample Marketing Budget with real program data • 20-page manual (PDF)   Download now - $149

Here’s what you’ll receive:

The Marketing Budget Toolkit toolkit contains the following components, which you will be able to download as soon as you've placed your order.

•	The Marketing Programs Budget Template - a comprehensive Microsoft Excel workbook with spreadsheets tailored to simplify budget planning and management for all your marketing programs. This workbook contains the following spreadsheets to manage the your marketing programs.
“The Marketing Budget Toolkit has literally saved me a hundred hours of work. It has also saved me hours of trying to plan my budget for the coming year. I highly recommend it to everyone!”   Randy Reyes Director of Marketing Storm King Mountain
	• The Balance spreadsheet gives you an overview of your Programs budget, comparing actual expenditures to budget—you’ll use this when managing your budget. • The Top spreadsheet summarizes budgeted amounts from all individual programs spreadsheets—when developing your budget, this spreadsheet gives the level of detail management typically wants to see.
	• The Trade Show spreadsheet manages trade show related expenses, including promotion, development and at-show events.   Click to enlarge   • The Other Events spreadsheet manages other events such as seminars, user groups, industry meetings, etc. It includes event promotion and execution. • The Advertising spreadsheet manages your advertising campaigns for any media. You enter ad development costs here; media placement costs are automatically summarized from the Media Plan spreadsheet.
	Click to enlarge   • The Media Plan spreadsheet gives you an intuitive visual tool to plan your media calendar, and then calculates media costs and places them in the Advertising spreadsheet. • The Direct Marketing spreadsheet manages your direct mail and email lead generation campaigns. • The Collateral spreadsheet manages costs of developing your sales collateral.
	• The Public Relations spreadsheet manages your PR budget. • The Product Packaging spreadsheet manages costs of developing and printing product packaging, CDs, etc. (Note: this isn’t always Marketing’s responsibility.) • The Gifts, Entertainment, etc. spreadsheet manages your budget for speaker gifts, holiday cards, and other miscellaneous entertainment expenses. • The Website spreadsheet manages costs for developing and maintaining your company website. • The Other Programs spreadsheet is a catch-all for other miscellaneous or one-time projects that don’t fit elsewhere; for example, costs for research, memberships and brand development are managed here.
•	A Marketing Programs Sample Budget - a separate Excel workbook with the same spreadsheets and formulas contained in the Template, with sample budget data in the spreadsheets. This will give you a feel for what things should cost, as well as an example of how to use the Template workbook. This is the sample data for the example Marketing programs in our MarCom Acumen Guidebook integrated MarCom program.
•	20-page manual an Adobe® Acrobat® document with insights into budget planning process as well as instructions for using the Marketing Budget Toolkit.

“I have found the Marketing Budget Toolkit to be an invaluable tool. It is a robust product which I believe to be a good fit for all sizes of business. These guys know what they were doing when they developed this product. And the staff at MA has been unbelievably helpful and knowledgeable. I look forward to a long, mutually beneficial relationship with the people (and products!) from Marketing Acumen.”   Janet Anttila Vice President of Marketing Rior Technologies, Inc.

With the Marketing Budget Toolkit, you’ll achieve:

•	Quick, efficient budget planning so you can win the budgeting battles. The Marketing Budget Toolkit translates your “what if” program plans into meaningful budget proposals and makes it easy to adjust programs to meet changing targets.
•	Effective budget management so you always know where you stand on expenditures. You'll see the impact of expenditures across programs for the remainder of the month, quarter and year.
•	Turn change into opportunity. The Marketing Budget Toolkit will enable you to respond to change rapidly with targeted programs.
•	Understand cross-program impacts & relationships so changes to one program's budget don't undermine another program.
•	Demonstrate the value of your marketing expenditures with real programs to support your budget proposals; and
•	Justify the budget you need to succeed with the automatic roll-ups upper management needs to understand your marketing budget.

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