Maximize the Efficiency and Effectiveness of Your Marketing Budget
Planning and Management
React Quickly to Change, and Always Know Where You Stand
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Today’s
economy has had a real impact on corporate budgets - including
Marketing. Budgets are cut, projects are put on hold - and then suddenly
funds are freed up. And you have to adjust marketing programs
with every change.
To succeed in this chaotic environment,
you need to respond quickly and accurately and still
maintain your strategic focus. The key is to be able to adjust programs
"on the fly" to match new budget constraints.
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Get your copy
today
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Marketing Budget Toolkit with 11 detailed program spreadsheets,
automatic summary & balance
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Sample
Marketing Budget with real program data
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20-page manual (PDF)
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You need
a tool that will show you exactly where you stand at any given
moment, a tool that will let you see the impact of individual
program adjustments on your overall Marketing budget. You need Marketing
Acumen's Marketing Budget Toolkit.
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"I found the Marketing Budget Toolkit to
be ideal for B2B marketers; it easily saves a lot of time."
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Row
Henson
PeopleSoft Fellow and former
VP of Global HRMS Strategy
PeopleSoft |
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This powerful tool
will give you total control of your marketing budget.
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Quick,
efficient budget planning.
Translates your
“what if” program plans into meaningful budget proposals and makes
it easy to adjust programs to meet changing targets. |
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Effective budget management.
Shows the impact
of expenditures across programs for the remainder of the month,
quarter and year. |
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Justify
the budget you need to succeed
with the automatic roll-ups upper management needs to understand
your marketing budget and real programs to support your proposals. |
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In my
years as a Marketing VP, I faced this situation many times. Change is
constant: your competitors will do something unexpected, the
economy will take a turn for the worse (or for the better), or
product delivery schedules will change. Success goes to the
marketing pro who recognizes the opportunities these changes
create, and reacts first with a program that takes advantage of
them.
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The remedy for your
budgeting pain
Unfortunately, there were no tools available to help me manage my
Marketing budget in this challenging environment, so I developed my own.
Over the years, I’ve refined them to make them efficient and
effective during the budget planning process, and during the year as
we executed our Marketing programs. They had to be easy to use,
flexible, and able to translate Marketing costs into the very
different languages of the Marketing team and the CFO. And
now, they can do the same for you.
