Drive the agenda based on your requirements with tailored project plans
These detailed project plans provide you with the knowledge and expertise to get
projects accomplished on time, on budget – and on target – the first time.
The program contains eight critical project plans to empower you to effectively
drive the development and management of significant PR materials/events.
Each plan contains: the key milestone dates; explanations of what needs to be done;
by whom; and, the length of time any featured task should take. The Project
Plans also show interdependencies within the project so
you know what activities are directly related to milestones – impacting
their completion. You can then pro-actively measure the status of the
project on an ongoing basis, manage resources and budget requirements, and
track your project from inception to fruition. You can also make adjustments to
the schedule when required in order to meet your delivery date.
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“A great PR program helps a company
increase its visibility within its market, shorten its sales cycle, and
increase its revenue.”
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excerpt from Executive Q & A with
Tracy Beaufort
Eastwick Communications |
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For those of you who do a lot of traveling or prefer to read text, we’ve broken the
project plans down into project briefings. Project briefings are weekly email project
updates. These project briefings
track the project tasks that you need to accomplish each week. The project
briefings are based on the start/end date you designate for your projects. These briefings
maximize your team’s productivity and increase their effectiveness.
And to alleviate the often painful and unpredictable project planning process,
we’ve developed these plans so you can choose your start date, or end date – and
the program will calculate a plan to meet that date. So if you’ve just been informed that the
company needs to execute a press & analyst tour the week of November 3, you
can key in November 3 and your project plan will automatically &
conveniently show you milestones based on that end date!
Learn first hand from the PR Pros – without incurring agency costs
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And for additional insights, the PR Acumen ToolKit
includes executive interviews with two extremely well-respected
PR pros: Berl Hartman, Sr. Vice President, Strategic Services at Blanc & Otus; and Tracy Beaufort, PR Executive at The Eastwick Group.
Berl shares her in-depth
expertise on the positioning process and Tracy shares her wisdom on the general
role of PR and how to work with a PR agency. These interviews will prove invaluable
as you refer back to them time and time again to develop your organization’s
messaging and grow your corporate communications program.
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Click below to see a short preview video:
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