How can I improve my advertising effectiveness next year?

How can I leverage my media buys for maximum ROI?

Preparing and executing an advertising plan and scheduling media require strategic thinking and more importantly, experience. Having the appropriate tools and senior guidance can simplify the process, and generate a more fruitful program.  And, more importantly, you’ll save your organization money and maximize returns on your MarCom investment. The Ad & Media Acumen Toolkit empowers B2B MarCom professionals with the necessary tools, skills and knowledge to plan and manage effective advertising and media programs that generate results.

Get your copy today • 72-page Guidebook (PDF) • 5 Key Document Templates (Microsoft® Word) • Sample Advertising and Media Budgets & Templates (Microsoft® Excel) • 3 Critical Project Plans (Microsoft® Project) • 2 Executive Interviews (PDF)   Download now - $129

•	Improved Performance: The Guidebook and Tools provide step-by-step guidance to ensure that your program is developed correctly from the beginning, and then executed to maximize effectiveness.
•	Increased Efficacy: The Guidebook will teach you how to leverage your media buys and your advertising program so that valued dollars aren’t wasted and the program works in a holistic fashion with all other components of your plan.
•	Enhanced Credibility: The Ad & Media Acumen Toolkit gives you the senior insights you need to master diverse and somewhat intricate advertising and media activities with ease.  This will improve your credibility and value within your organization.

Develop Advertising and Media that deliver increased ROI

The 72-page Guidebook gives you in-depth knowledge of: 

•	brand development;	•		logo creation;
•	ad agency selection;	•		media strategy, planning & buying;
•	managing the ad development process (from creative platform to production).

It’s based on knowledge gained from the world of academia, ad agency know-how, and ‘in-house’ or corporate marketing experience - so that you don’t have to learn by trial and error.

The Guidebook includes expected timeframes and schedules for creative development, as well as budgetary expectations. Whether you decide to use a traditional agency or independent consultants/contractors, you’ll have the necessary knowledge to manage either party with ease.

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